A popular program for industry comes in the form of promotional educational materials such as our sponsored editorials and Presentation Digest . These provide a cost-effective way for industry to convey their message to our targeted audience of skin and wound decision-makers through the use of expert opinion combined with the best available evidence.

Here’s how it works

One of our communications experts works with your company and the expert of your choice to create a one- or two-page promotional piece. Common formats include Q and A, background information with commentary by the expert and announcements about new products. Wounds Canada provides graphic design and layout expertise to create a polished, engaging turnkey document. The final product is then placed in one or both of our major publications as an advertorial or Presentation Digest feature. These are excellent value-added tools for your reps to use as they can be printed and handed out or distributed electronically.

Presentation Digest

The sponsored sessions at Wounds Canada virtual conferences or your spsonsored webinars often contain valuable content that deserves to resonate even after the event is over. Presentation Digest is a two-page summary of your sponsored presentation, created by our staff and reviewed by your speaker. Click here to view an example of a pdf Presentation Digest (392 KB)

Features:

A concise report two pages in length
Provided to the sponsor as a PDF to be posted on line or printed
Versatile format – distribution can be by representatives or electronically
Sponsored sessions and handouts are popular with attendees

Wounds Canada offers a Turn-key Program:

Wounds Canada prepares a manuscript covering session highlights
The manuscript is reviewed by the sponsor and the presenter
A layout is produced that is polished and engaging, including call-outs of key messages and graphic material (illustrations and photos)
The layout is done using the Wounds Canada branded Presentation Digest masthead, adding credibility
Flexible format can include Q&A, a link to a company or product website and logo

Note: The sponsored editorial and Presentation Digest features do not in any way suggest endorsement of any product or company. Wounds Canada is simply the co-creator and distribution facilitator.

Wounds Canada will work in collaboration with the sponsor to organize a 90-minute virtual meeting, which includes consultation on the overall strategy and agenda.

The Turnkey Virtual Ad Board Includes:

Project manage the entire event
Work with sponsor to consult on the participant list and agenda
Secure an experienced and knowledgeable moderator
Invite, follow up and confirm participants
Administer survey and/send pre-read material
Organize a rehearsal with sponsor and moderator
Attend virtual event and assist with technical details

Following the virtual ad board, sponsor receives:

Recording of the event
Transcript of the event

Promote your upcoming event or exciting news with an eblast disseminated to Wounds Canada's subscribers and through our social media channels. We deliver your message to a large wound care audience with a call to action to link to your website or another resource. The eblast is supplemented with relevant posts in all Wounds Canada social media channels:

Wounds Canada Facebook
Diabetic Foot Canda Facebook
Wounds Canada X (formerly Twitter)
Diabetic Foot Canada X (formerly Twitter)
LinkedIn
Instagram

Marketing Support

This campaign includes project management details to oversee:

Preparation of eblast copy and layout
Preparation of social media posts
TIming of eblast and social media posts
Analytics report based on eblast analytics and social media engagement

If you are interested in sponsoring a webinar, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Publications

Sponsored Editorials and Presentation Digests